Elizabeth Arden Press Event 2019

I was lucky enough to attend this year’s Elizabeth Arden Press Event 2019. I was so excited to finally be able to get a day of work to attend this amazing event.

You guys know that Elizabeth Arden is one of my favourite brands. Their products are high end and make you feel expensive! With Spring/ Summer on its way, I was thrilled to see what Elizabeth Arden has up their sleeves this year. A while back I heard the rumour that they were expanding their White Tea fragrance lineup which confirmed to be true!!

As you can imagine the event was glamourous, hosted at The Forum in Constantia Cape Town. Overlooking beautiful scenery I was not only excited to get a first-hand feel and play around with these new launches we can expect from powerhouse Elizabeth Arden. I also got to meet some amazing bloggers I have admired for years!! I have to admit, at first, I was super nervous, these baggers are icons in the industry and they are the most genuine people!! 

What To Expect…

The Elizabeth Arden team talked us through some new skincare to be released and their existing product lineups like the Eight Hour, Visible Difference, Superstart Ceramide, Skin Illuminating and Prevage ranges. They also revealed a brand new addition to the Elizabeth Arden Ceramide Capsules family a Vitamin C Ceramide Capsules with is targeted at the younger consumers. The Vitamin c ceramide capsules contain products like Vitamin C of course, Clarysage, Vitamin E and Emollient Oils. I’ve cracked on with testing this and will report back to you guys.

Extrodiare Elizabeth Arden Makeup Artist Lucoh also talked about what trending this upcoming season. We can definitely expect natural brows to stick around, just following the natural shape of your brow. It’s all about luminous skin and bold lips!

I’m thrilled I had this opportunity to experience all that Elizabeth Arden has to offer. Watch my short vlog on the event itself. Let me know what you guys are most excited to try from these new launches.

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