Juicy Couture Oui Fragrance

Iconic Los Angeles fashion house, Juicy Couture, captures the essence of a generation and its unstoppable and independent spirit through a new fragrance brand Juicy Couture Oui Fragrance. Packed with innovative ingredients, Oui Juicy Couture is a show-stopping, wear-everywhere fragrance designed to be equal parts playful and provocative. Who runs the world? Oui do.

Highlighting the complex, multi-faceted personality and lifestyle of the modern Juicy Couture Girl. Oui Juicy Couture is a beautiful dichotomy of feminine strength and weightless optimism through bold and soft notes. Created for those who are not afraid to break away from the status quo, lean in and speak her mind, Oui Juicy Couture is about fearlessly saying “oui” to the things she believes in: love, adventure and happiness. The Juicy Girl lives every day authentically with confidence, purpose and flair, actively pursuing her ambitions and leaving her mark, all while having the time of her life.

About The Scent

With top notes of watermelon, açai berry, tea and pear. Middle notes consist of jasmine tuberose and honeysuckle. The base notes of this fragrance are woodsy notes, amber and musk.


If you are a fan of any of the other Juicy Couture fragrances then this is definitely worth looking into. The fragrance is fruity and perfect for the Summer season.

I personally prefer fruity fragrances and have been enjoying this one. The staying power is also exactly what you expect from a quality fragrance and lingers for a while.

The #Powerofoui was shot by famed photographer, director, and illustrator Quentin Jones, who personifies the creative energy and vitality of the brand, the edgy pop-art-esque campaign is refreshingly modern and expressive, bringing to life the #PowerofOui through wild textures, bright colours, and larger-than-life Oui Juicy Couture maxims! 

The Juicy Couture Oi Fragrance is priced at  R1499.00 (100ml), R1199.00 (50ml), R999.00 (30ml) and is available at selected department stores from 17 September 2018.

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